Newspaper Explains
BJP’s New Gen-Z Strategy: Reels, Social Media Report Cards and Campus Outreach
The Narendra Modi government & his party BJP is stepping up its outreach to India’s Gen Z, adopting a more digital-first political communication strategy built around short-form videos, social-media engagement and direct interaction with college students. The shift comes after youth-led protests exposed the growing political importance of India’s younger generation. According to reports, the […]
By Rohit Goyal·Aug 25
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